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Don’t Stop Marketing During a RecessionDuring economic downturns, whether a bear market or even a recession, you understandably have to cut costs to keep your business running. But you need to be careful not to make short term sacrifices that ultimately harm your...

How Branding Can Help Your Business During a RecessionInflation, bear market, recession. These are scary terms when you own a business. But by staying calm and focusing on your branding, you can turn economic uncertainty into opportunity.Why Branding Is EssentialWe...

How Much Does a Logo Design Cost?A logo isn’t just an image or an icon for a brand, It’s often the first impression a customer has of your business. Whether on a website, product packaging, business card, or T-shirt, logo quality matters.  Of course, as a business...

“How To” Videos Are UnderratedWhen it comes to creating engaging videos, incorporating ‘how to’ instructional videos can transform how customers interact with your brand. Every day, over one billion hours of content are watched on YouTube, with a vast quantity of...

Steal Like an Artist by Austin KleonSuperkick Book Club ReviewIf fear of being unoriginal has you struggling in your creative endeavors, Austin Kleon's Steal Like an Artist: 10 Things Nobody Told You about Being Creative is the perfect piece of encouragement. A fun...

5 SEO Mistakes You Need to Stop MakingYou just launched your website. Time to sit back and watch the visitors—and customers—roll in. After all, a website is like that baseball park in the corn field: “If you build it, they will come.” Right? It’s cute that you think...

Pretty Much Everything by Aaron DraplinSuperkick Book Club ReviewAaron Draplin's larger-than-life yet down-to-earth personality, blue collar work ethic, and serious design chops have made him something of a living legend in the graphic design world. Designers from...

Is Your Content Accessible?We live in a world full of action, motion, bright colors, joyful noises, and beautiful scenarios that happen constantly. We’re all worried about missing out on events, activities, and videos on the Internet. But what about those who DO miss...